SUBJECTIVE KNOWLEDGE, CHOICE ATTRIBUTES AND CONSIDERATION SET: A WINE...
AbstractPurpose - The purpose of this article is to show that consumers’ expertise of a product influences the number of attributes considered as important, the importance given to the attributes as...
View ArticleTrust building in wine blogs: A content analysis
AbstractPurpose - Identify trust-building signals and signaling patterns of commercial and non-commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus...
View ArticleA SWEET-FACE MAN: USING CHERNOFF FACES TO PORTRAY SOCIAL MEDIA WINE BRAND IMAGES
AbstractPurpose - The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer generated content has the potential...
View ArticleREADING BETWEEN THE VINES: ANALYZING THE READABILITY OF CONSUMER BRAND WINE...
AbstractPurpose - Many audiences might view wine brand websites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among...
View ArticleSubjective knowledge, product attributes and consideration set: a wine...
AbstractPurpose – The purpose of this paper is to show that consumers' expertise of a product influences the number of attributes considered as important, the importance given to the attributes as well...
View ArticleTrust building in wine blogs: a content analysis
AbstractPurpose – The purpose of this paper is to identify trust-building signals and signaling patterns of commercial and non-commercial wine bloggers within a trustworthiness framework and assess...
View ArticleA sweet face man: using Chernoff faces to portray social media wine brand images
AbstractPurpose – The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer-generated content has the potential...
View ArticleReading between the vines: analyzing the readability of consumer brand wine...
AbstractPurpose – Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among...
View ArticleDOMESTIC AND INTERNATIONAL STRATEGIES IN THE QUEENSLAND WINE INDUSTRY
AbstractPurpose - Over the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this...
View ArticleConversion of Local Winery Awareness: An Exploratory Study in Visitor vs....
AbstractPurpose - This research distinguishes between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and half of which did...
View ArticleLet’s talk about wine: Does Twitter have value?
AbstractPurpose - Purpose.The purpose of this exploratory research paper is twofold. Firstly to identify how wine is being talked about within the Twitter environment and secondly to examine whether...
View ArticleTerroir? That’s Not How I Would Describe It.
AbstractPurpose - This article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine...
View ArticleDomestic and international strategies in the Queensland wine industry
AbstractPurpose – Over the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this...
View ArticleConversion of local winery awareness: An exploratory study in visitor vs...
AbstractPurpose – The aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and half...
View ArticleLet's talk about wine: does Twitter have value?
AbstractPurpose – The purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the...
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